Sarah Palin has written a note on her Facebook page on the move to oppose an ad that’s scheduled to be run during the Super Bowl. The active opposition to the ad by the National Organization for Women (incorrectly named, btw) and other groups, shows just how pro-abortion, rather than pro-choice, they are.
The 30 second segment is sponsored by – and paid for by – Focus on the Family. It tells the story of Pam Tebow, mother of Heisman Trophy winner, Tim Tebow. Tebow’s mother was encouraged to abort him due to medical problems.
Colorado Springs, Colo (Friday, Jan. 15, 2010) – Focus on the Family will broadcast the first Super Bowl ad in its history February 7 during CBS Sports’ coverage of the game at Dolphin Stadium in South Florida.
The 30-second spot from the international family-help organization will feature college football star Tim Tebow and his mother, Pam. They will share a personal story centered on the theme of “Celebrate Family, Celebrate Life.”
Jim Daly, president and CEO of Focus on the Family, said the chance to partner with the Tebows and lift up a meaningful message about family and life comes at the right moment in the culture, because “families need to be inspired.”
“Tim and Pam share our respect for life and our passion for helping families thrive,” Daly said. “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”
Daly added that all the funds to air the ad came from a handful of “very generous and committed friends” who donated specifically to support the project. No money from the ministry’s general fund was used.
The Tebows said they agreed to appear in the commercial because the issue of life is one they feel very strongly about.
The Washington Post reports that there has been opposition to the airing of the ad:
After learning of the ad late Monday, Women’s Media Center (speaking on behalf of the National Organization for Women, the Feminist Majority Foundation and other organizations) asked CBS to pull the ad. It also questioned how and why the network, which used to forbid “advocacy” advertising, agreed to air Focus on the Family’s spot, which is valued at $2.5 million to $3 million.
“An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year — an event designed to bring Americans together,” Jehmu Greene, president of the Women’s Media Center, said in a statement.
The pressure on CBS proves my earlier assertion that as a society, we in the US have moved from the 1960’s slogan “Our Bodies, Our Choice,” to “Our Bodies, Our Choice, and You Don’t Have Choice.”